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Frieze Seoul

Early September· COEX, Seoul

Art market Private jet

Why the circuit stops here

The art market’s newest Asian beachhead, riding Korea’s chaebol collections and pop-culture wealth: the week Seoul’s galleries, conglomerates and K-content money converge.

The money signal

Korea built one of Asia’s top art markets in five years; this fair is the proof of stake.

Who's there

Chaebol family collections, K-entertainment wealth, the Asian gallery circuit post-Hong Kong.

How they arrive

  • Private aviation is the default: expect FBO slots and hotel helipads to be the real constraint, not tickets.

On the calendar

Also in September: Cannes Yachting Festival · Singapore Grand Prix · Monaco Yacht Show · Les Voiles de Saint-Tropez